The internet has been an
exciting revolution in almost everyone's life. Customers are now far better informed; information
asymmetries are increasingly difficult to find. Customers can buy from
a much larger number of suppliers, with grater choice and better prices.
Selling and buying over the internet has become a multi-billion industry. New developments such as:
- The upcoming VoIP telephony on marketplaces
- Faster lines allowing more sophisticated communication technologies
- Open source communities developing new management instruments
and other innovations will further revolutionise our life style in the coming years.
However, although a number of companies can show a great success using the
internet for eBusiness, generally the initial enthusiasm has been
cooled down recently. Many companies had to understand that selling
over the internet is less expensive but not easier then selling through
other sales channels. Demand is still the same; regardless of a distribution channel such as the
internet.
APMC’s offers a long lasting internet experience. Our approach to eBusiness solutions
is pragmatic. We first elaborate the function of the virtual
sales channel:
- Who are the customers?
- What real benefits are provided
to the customer?
- Is it appropriate to sell this type or lines of products over the internet?
- How do competitors deal with this innovation?
- What are relevant market experiences?
Once these types of questions are answered, we concentrate on creating
a value adding solution. We believe the following aspects are key
for the success of a sound eBusiness solution:
-
User-friendly interface
- Easy administration by internal staff
- Integration into operations system
If the corporate identity allows it an eBusiness solution should
also include a good reason to visit the site - besides buying a product:
make special offers, e.g. organise or events, auctions, competition
to promote the new sales channel.
