Facing better informed consumers and global competition even in small sectors we believe growth is important to strengthen market share and gain influence. If a company looses market share it means competitors are doing better. If nothing is done against this the company is likely to disappear at latest in the long term.

While many companies focus primarily on sales growth APMC generally considers growth from the net present value (NPV) point of view. We believe it doesn't make sense for a company to have growing sales figures if there is no specific strategic objective behind and costs are growing faster thereby reducing margins. Discounted cash flow analysis provides the best understanding of a company’s long-term growth because it includes considerations related to cost of capital – which includes an analysis of alternative investment opportunities.

In general growth potentials have to be considered in two different areas:

• External growth by mergers & acquisitions
• Organic growth by increasing sales and profits

APMC helps clients to gain an overview on all growth opportunities figuring out the NPV of further investments. Organic growth is best considered along the dimensions markets and product or service innovation. Risks increase with changing markets and new product introductions. From the investment point of view higher risks must lead to higher returns but will most probably lead to higher support needs.